Since Newsletter Studio is integrated to Umbraco you don't need to learn another system. Editors will love the seamless experience and the tight integration possibilities.
The build in email editor make sure that your emails always looks good in all email clients both on desktop and mobile.
After sending a campaign Newsletter Studio will start to track each recipient. In the analytics section you can see open rate, click through rate and who open the e-mail and clicked a link.
With the Recipient Details view you can follow your recipients interactions with your campaigns and transactional emails.
It's easy to get an overview with the included dashboard. Here you can see subscriber growth, latest campaigns and drafts in one place.
Importing recipients is super easy, just paste from excel or import a CSV-file. The wizard will help you to map columns against the recipient-properties.
Host multiple tenants in the same CMS-instance using Workspaces. Each Workspace can have granular permissions on User or User Group-level.
If you want to have your newsletters listed on the site you could even add a tab to that document and send the newsletters directly from the content section. Since this is done using regular Umbraco templates you can include any dynamic content using razor and much more.
One of the main goals with Newsletter Studio is to make is as extensible as possible so that you can modify it to suite your needs. Developers can implement custom "Recipient List Providers" to fetch recipients from a webshop, crm or any external source, we support custom "Email Service Providers" to send with your favorite Email API.
We send our emails using "Email Service Providers", out of the box we support SMTP but it's easy to implement a provider that uses your favorite Email API-service.